Wednesday, February 5, 2014

Superbowl Commercials: do they measure up to the past greats?

www.adweek.com
Laurence Fishburne sings in KIA luxury commercial?
www.superbowl-commercials.org
Most boring Superbowl commercial ever
www.dailymal.co.uk
Clydesdales are always a big hit in Budweiser commercials 
www.usatoday.com
Doritos strikes again!
Which Superbowl commercial was the most well done. 
Stephen Montisano
Intro to Journalism
2/5/14
Super bowl Commercial criticism
            The Super bowl is watched by millions of people all over the United States and several other nations as well; not all of which are football fans, some of these viewers just enjoy the commercials.  This is with good reason because the Super Bowl is the biggest stage for TV commercials all year long.  Some critics say that this years super bowl commercials were disappointing and boring compared to the past Super Bowl’s commercials.
            The Budweiser commercials every year feature the Budweiser Clydesdales and they are always a fan favorite for their sentimental value.  Every year the commercials are well thought out, different from past commercials, and always memorable.  This year it was based on puppy love.  The owners of the land who owned the Clydesdales were giving puppies away.  This one puppy did not want to leave it’s home or it’s Clydesdale friends.  When they would give the puppy away to an owner the puppy would always escape and make it’s way back to the Clydesdales.  Then one day the owner of the puppy gave the dog away to a man and when the man was driving home the Clydesdales chased him down and set the puppy free and walked back home.  The owners of the land with the Clydesdales and the puppy decided there was no getting rid of this little pup, so they kept him. This commercial was very well done.
            The Kia luxury car commercial was fantastic.  It showed a lot of the great looking car inside and out.  The commercial also gave off the vibe of how quiet and sophisticated this car was so sophisticated that featured the famous actor Laurence Fishburne who “sang” an opra tune that was very pleasing to the ears. This was a very good commercial.
            The Doritos commercials around Super Bowl time are always funny.  Specifically the commercial with the boy who smarts off to his mother when asked to carry the groceries inside; his mother says that she guesses that means nobody wants Doritos in a taunting way.  The boy then jumps out of his chair, gets off of his phone, and flicks his little sisters hat down and it covers her eyes.  The little sister then whistles for the dog, she is then seen riding her dog like a horse over to her brother who has the bag of Doritos.  She lassos the Doritos then lassos her brother and ties his legs up like they do in the rodeo event called calf roping.  The mother comes outside and sees this and cheers for her daughter after roping up her brother (and her son). Not sure how anyone could help laughing at this commercial. This commercial was very funny. 

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